Hapgood

Mike Caulfield's latest web incarnation. Networked Learning, Open Education, and Online Digital Literacy


Digital Polarization on Pinterest Is Scary Aggressive

The speed with which Pinterest radicalizes your feed with conspiracy-based disinfo is shocking. I speed up this video by 400% but the entire process takes less than 13 minutes I think. Here’s the final frame. I got here without taking a single explicit antivax action (e.g. I didn’t follow any antivax boards):

after.PNG

Please watch the whole video. It may even shock the cynical.



10 responses to “Digital Polarization on Pinterest Is Scary Aggressive”

  1. Fascinating, Mike.
    Questions:
    1) Are all of those pins that you didn’t pick out yourself suggested by Pinterest algos?
    2) Why did Pinterest surface so many anti-vax pins, when you’d also pinned unrelated topics (food, drink, gardening, recipes)?
    3) If we consider the cosmos of Pinterest items related to vaccination, what proportion is anti-vax? (If that’s knowable)

    1. To be clear, I don’t really use Pinterest. I’ve read about it in many ways, and have used some images.

  2. Finally, the answer to why my Pinterest front page is so full of **** that I have zero interest in. I cannot be alone in never looking at the front page and quickly trying to go elsewhere. I would ask, why on earth Pinterest aren’t aware that their own algorithm is so producing such bad results? I know, let’s ask!

    1. Mandy — has it gotten worse for you recently? I wonder how much is gaming.

  3. […] fake and real images, sourcing quotes,  but his latest post was one that threw the switch for me, on digital polarization on pinterest. (An aside, I gave up on pinterest because I can’t be bothered to log in every time I need to […]

  4. I pin fanart, recipes, and journal inspiration every day. At the very least Pinterest gives you a button to get more pins like the one you’re currently viewing. Using that, I’ve found that I’m constantly steering Pinterest’s algorithm away from pins about nutritional pseudoscience and pro-gun activism. If I click on even one, my feed fills up with them all over again.

  5. Reblogged this on Inventing Learning and commented:
    This is just scary when I think of sending our students out to research something on the internet.

  6. […] to Cogdog for pointing me to this blog post at Hapgood, because it is wild: Digital Polarization on Pinterest Is Scary Aggressive. “The speed with which Pinterest radicalizes your feed with conspiracy-based disinfo is […]

  7. […] to Cogdog for pointing me to this blog post at Hapgood, because it is wild: Digital Polarization on Pinterest Is Scary Aggressive. “The speed with which Pinterest radicalizes your feed with conspiracy-based disinfo is […]

  8. […] critiques of YouTube’s recommendation algorithm as well as Caulfield’s demonstration of polarization on Pinterest). These rarely show up in discussions around bots and AI in education, critiques of learning […]

Leave a comment