I know, this is too easy. But here’s the Chronicle six months ago:

The way Brainify tries to set itself apart, however, is in its exclusivity, Mr. Goldberg said. Unlike general-interest sites like Delicious, Diigo.com, and Ma.gnolia.com, Brainify restricts membership to those with college e-mail addresses. And rather than link to fried-chicken recipes or the latest YouTube hit, users are likelier to bookmark animated illustrations of particle physics or explications of John Donne’s poetry.

You know, I’m going to blockquote that again, because the world-view behind this is just incredible:

And rather than link to fried-chicken recipes or the latest YouTube hit, users are likelier to bookmark animated illustrations of particle physics or explications of John Donne’s poetry.

That’s what they think of all you “cutters” by the way. You’re eating fried chicken and watching Fred on YouTube while they read the collected works of John Donne.

So six months has passed, how’s their club working out?

Well, here’s the front page:

Yep. Twenty-seven links on the fine arts.

Oh and that Donne poetry we were into finding?

That reads “Displaying 1-0 of 0”. That’s with a Chronicle-fueled launch.

Here’s what the fried-chicken cookers came up with:

That’s 369 results on Donne on delicious, for those of you that might not be able to read that.

Once again, this is too easy — but as they say on another blog, it’s important to document the atrocities. Especially when every month brings a new attempt to prove that what we all need is an “academic version” of all this Web 2.0 stuff.