OK, we’re not godlike. We ain’t Jim Groom.
But we are launching our own WordPress MU intitiative: KeeneWeb.
Our particular angle is going to be less academic, and more creating community on campus, community outreach, and (hopefully) getting some tradmed attention. We have some really talented people on our campus, it’s just hard for the outside world to see them. I hope this will change that.
As far as rollout tactics: we’re blessed (and yes, “blessed” is probably not an exaggeration) with a provost who gets it, and wants to use a blog to communicate the decisions, trends, and issues that arise in the course of his day. So that gets us to blog as publication. Somebody’s going to read that.
Then the hard part: blog as conversation. The only arrow I have in my quiver here, at least to start, is intense personal lobbying of those on campus that might want to get on KeeneWeb and start replying to what the provost writes in his own blog.
But I can be a tireless lobbyist. So perhaps this will work.
Putting together a Web 1.0 website was a relatively set process. You did the paper prototype. You got buy-in. You made up three designs; they picked one. You chopped, diced, wrote, and implemented. You rolled up. You rolled out.
Putting together a Web 2.0 site is much harder. It’s more like starting a fire. You rub sticks together or strike the flint, you get a spark and try to fan it. You curse, and repeat. But when it takes off, it can really take off.
I’ll let you all know how it goes.