The OS-Based Lifestream Will Kill the Mega-Site, Continued

The OS-based Lifestream killed the mega-site.

The OS-based Lifestream killed the mega-site. And nobody seemed to notice…

Back in January, one of my predictions was that the “Revenge of the OS” would accelerate.

The idea was that Google and Apple didn’t need to compete with Facebook, because Google and Apple actually owned the one lifestream that mattered — the notifications panel of your smartphone. Facebook’s monopoly was in fact broken and  the age of the mega-site was over, because the point of integration had moved upstream, off the server and onto the device. Teens who jumped off Facebook had replaced it not with another service, but with their notifications panel, and the rest of us were doing the same. I predicted that Google realized this and would abandon their Google+ strategy, and fold their “portal/community” efforts into Android, with the panel as the lifestream.

Four months later Google reorganized, moving its Google+ Hangout team to the Android division.

Last week reports emerged that Google is now moving Google Photos out of Google+ as well.

In June, Apple announced one of the biggest new features in iOS 8 would be interactive notifications, that let users respond to notifications without opening the app.

And that’s not even the I-told-you-so yet.

Here’s the most interesting bit. A new app called WUT, supported by Google Ventures, lets you send anonymous messages to your Facebook friends. And, as a recent post on Medium points out, there is no app in this app. You interact with the app entirely through your notifications panel. Those Android and iOS panels have become the lifestream platform Facebook used to be, and Facebook is now a rather nice app that runs in those platforms.

This trend of identity moving upstream is huge, and I still see very few people grappling with it. We’re still fighting the last war.

 

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7 Comments on “The OS-Based Lifestream Will Kill the Mega-Site, Continued”

  1. Pat Lockley says:

    So we need a life OSI model?

    • mikecaulfield says:

      I’m not sure if you’re joking, but yeah, sort of.

      • Pat Lockley says:

        Nope, serious
        I’ve always said mobile isn’t about mobile, it is about speed. People want speed. Start seeing things as speed, and that’s when stuff gets interesting.

        MOOCs as a degree in a month.

        Comms as instant replies.

        Wikipedia without logins

    • mikecaulfield says:

      It’s speed, but it’s also identity. Your phone is personal in a way even a laptop is not. Everything on your phone is always logged in, because to have access to your phone is the ultimate marker of idenity.

      Mobile is about the migration of identity back from the cloud to the device. That’s a huge opportunity and a huge risk.

      • Pat Lockley says:

        Is it personal? It is unique, but personal?
        I would say it relies on the cloud (no cloud, no facebook, no instagram, no whatsapp, no twitter). You, as an identity live on when your phone is stolen or when dead. I’d say the phone is part of the cloud (phone masts as an extension of cloud edges).
        The Russians had a system called cybiko which was completely self hosted and needed no networks or cloud to work. That felt much more personal, I’d say the cloud makes us serfs.

  2. Jason Green says:

    How does that change, Pat, when the lifestream on your device comes from your own sites via things like webmention or SFW?. Are you less of the serf if you control the gateway to the cloud that you use?

    • Pat Lockley says:

      Own sites is perhaps a misnomer – all your own code? Or hosting?
      Wouldn’t it make more sense in terms of independence for your lifestream to be just on your device. Have a look at cybiko. You owned everything


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